With that in mind, we’ve had a look through our archives and happened across a great selection of photos of people enjoying the beach in Morecambe over the years.
The pictures date from 1911 through to more recent times.
Also, click here for another 51 scenic shots of Morecambe prom spanning the decades from the 70s to the 2020s.
And click here for 15 truly stunning pictures of Morecambe's famous sunset.
1. Morecambe Beach
Building sandcastles on Morecambe beach are the Mann family from Lancaster - Laura, Alex, Joel, Im and Gonzalo Chiva. Photo: Garth Hamer
2. Morecambe Beach
Paddling in the tide. The former Polo Tower can be seen in the background. Photo: Submitted
3. Morecambe Beach
A busy Morecambe beach in mid summer. The picture shows Robert Lupton senior's second wife Barbara on a horse called Prince. She was 15-years-old at the time. Photo: Submitted
4. Morecambe Beach
Heysham High School leavers, Nicola Morgan, Layla Penman, Hannah Curwen, Brodii Simpson, Leah Curwen and Gemma Parker, having fun in the sun on Morecambe beach. Photo: Garth Hamer